Strategic Planning
In a rapidly evolving world, strategy must continuously adapt. Global disruptions—from pandemics and economic slowdowns to volatile financial markets—create unprecedented challenges, but also open new opportunities for those ready to respond.
Technological innovation has helped mitigate many of these risks, while simultaneously reshaping business models, go-to-market strategies, product offerings, and consumer behavior.
At Conceptlogic, we help organizations plan for the future with clarity and confidence. Our approach considers the full spectrum of internal and external factors impacting your business. We apply proven frameworks and best practices to define inspiring vision and mission statements, align strategic priorities, and drive sustainable, profitable growth.
Our 360-degree perspective ensures that financial performance, operational efficiency, customer experience, and people development are fully integrated into a cohesive, actionable strategy.
Strategy Framework
1. Balanced Scorecard
Developed by Robert Kaplan and David Norton since the 1980s. One of the best Strategy Framework ever created. This helps mature organizations plan their strategy taking 360 view to Business that include 4 perspectives, namely:
- Financial
- Customer
- Internal Ops
- Learning & Growth
2. Value Discipline
Value disciplines is one of the best strategy frameworks out there. It's all about focus, focus and even more focus. It assumes that an organization will focus on what it's great at. The three disciplines are - Operational Excellence
- Product Leadership
- Customer Intimacy
3. The Ansoff Matrix
A great framework for organization trying to accelerate their growth. It's divided into four dimensions:
- Market Penetration
- Product Development
- Market Development
- Diversification
4. McKinsey's Strategic Horizons
The framework is all about keeping you focus on growth and innovation. It requires you to classify your goals into three horizons:
- Core Business: where most of your immediate revenue making activity will sit (i.e. improve margins and processes)
- Emerging Opportunities: taking what you already have, and extending it out into new areas (i.e. launch of a new product line or expanding into a new market)
- Blue Sky: all about taking your business to new direction. These may be unproven and potentially unprofitable for a significant period of time . Whilst there's no hard and fast rules, we advise clients to aim for a 70/20/10 split between the 3 horizons. This will change based on your risk appetite and resource availability.