Strategic Planning
With the ever-changing world, it's inevitable to keep changing our strategies. The emergence of the current global pandemic, the economic slow-down and the distressed financial markets are displaying unprecedented challenges to our businesses, yet, these challenges are presenting new opportunities to seize, if we know how to adjust our plans and strategies.
The new technological innovations have played a vital role in minimizing the impact of these factors and in mitigating many of the business risks. However, this wasn't free of cost, as it impacted current business models, GTM strategies, product offerings, let alone, consumer behavior & preferences.
At Conceptlogic, we help companies plan their future strategies, with confidence. Our approach takes into considerations all internal and external factors that are impacting the business. We apply best practices and business models, to come with the vision and mission that are inspiring, to meet your future objectives and to drive profitable and sustainable business forward.
Our 360 view approach to business is decisive. All financial and operational aspects, as well as, customer experience and people development are core to our strategic planning process.
Strategy Framework
1. Balanced Scorecard
Developed by Robert Kaplan and David Norton since the 1980s. One of the best Strategy Framework ever created. This helps mature organizations plan their strategy taking 360 view to Business that include 4 perspectives, namely:
- Financial
- Customer
- Internal Ops
- Learning & Growth
2. Value Discipline
Value disciplines is one of the best strategy frameworks out there. It's all about focus, focus and even more focus. It assumes that an organization will focus on what it's great at. The three disciplines are - Operational Excellence
- Product Leadership
- Customer Intimacy
3. The Ansoff Matrix
A great framework for organization trying to accelerate their growth. It's divided into four dimensions:
- Market Penetration
- Product Development
- Market Development
- Diversification
4. McKinsey's Strategic Horizons
The framework is all about keeping you focus on growth and innovation. It requires you to classify your goals into three horizons:
- Core Business: where most of your immediate revenue making activity will sit (i.e. improve margins and processes)
- Emerging Opportunities: taking what you already have, and extending it out into new areas (i.e. launch of a new product line or expanding into a new market)
- Blue Sky: all about taking your business to new direction. These may be unproven and potentially unprofitable for a significant period of time . Whilst there's no hard and fast rules, we advise clients to aim for a 70/20/10 split between the 3 horizons. This will change based on your risk appetite and resource availability.